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Brand dynasty: managing charismatic legitimacy over time

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DOI
10.1080/0267257X.2022.2120059
Arnould, Eric; Dion, Delphine
Journal of Marketing Management2022

Wihi ja Dynasty 10 järjestelmäintegraatio – Tehokkuutta opinnäytetyöprosessiin

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Halmetoja, Marita
Hartikkelit / Harticles2024

Brand community coping

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DOI
10.1016/j.jbusres.2017.10.054
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
Journal of Business Research2017

The impact of Janus fit brand extensions on perceived brand innovativeness

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DOI
10.1016/j.jbusres.2024.114674
Falana, Wuraola Oluwabukola; Aspara, Jaakko; Frösén, Johanna
Journal of business research2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

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DOI
10.1108/IJBM-10-2022-0453
Shimul, Anwar Sadat; Faroque, Anisur R.; Cheah, Isaac
International journal of bank marketing2023

Brand and product attachment in an industrial context : The effects on brand loyalty

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DOI
10.1016/j.indmarman.2015.06.007
Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari
Industrial marketing management2016

A New Brand Model to Empower Customers

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Ivanova, Daria; Nylander, Noora
The Publication Series of Lahti University of Applied Sciences2018

Linking Pop-up Brand Stores to Brand Experience and Word of Mouth The case of luxury retail

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DOI
10.1016/j.jbusres.2016.04.172
Klein, Jan F.; Falk, Tomas; Esch, Franz Rudolf; Gloukhovtsev, Alexei
Journal of Business Research2016

Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering

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DOI
10.1016/j.jbusres.2020.09.056
Tan, Teck Ming; Balaji, M. S.; Oikarinen, Eeva-Liisa; Alatalo, Sari; Salo, Jari
Journal of business research2021

Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance

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Tan, Teck Ming
Acta Universitatis Ouluensis. Series G, Oeconomica2018

Brand dynasty: managing charismatic legitimacy over time

Referentgranskad
Öppen tillgång
DOI
10.1080/0267257X.2022.2120059
2022

Wihi ja Dynasty 10 järjestelmäintegraatio – Tehokkuutta opinnäytetyöprosessiin

Öppen tillgång
2024

Brand community coping

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2017.10.054
2017

The impact of Janus fit brand extensions on perceived brand innovativeness

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2024.114674
2024

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Referentgranskad
Öppen tillgång
DOI
10.1108/IJBM-10-2022-0453
2023

Brand and product attachment in an industrial context : The effects on brand loyalty

Referentgranskad
DOI
10.1016/j.indmarman.2015.06.007
2016

A New Brand Model to Empower Customers

Öppen tillgång
2018

Linking Pop-up Brand Stores to Brand Experience and Word of Mouth The case of luxury retail

Referentgranskad
DOI
10.1016/j.jbusres.2016.04.172
2016

Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering

Referentgranskad
Öppen tillgång
DOI
10.1016/j.jbusres.2020.09.056
2021

Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance

Öppen tillgång
2018